Microsoft on Monday officially unveiled Windows 7 mobile operating system, which it hoped would allow it greater presence in the rapidly growing market for smartphones.
Phones running new software will be available on AT&T's network, since 8 November, "said Steven a. Ballmer, Chief Executive of Microsoft, at a press conference in New York.Later in the year phones will be available from t-mobile, and in 2011 with Verizon and Sprint initially will offer three. AT&T phones for $ 200 each.
In General, the operating system runs on nine new phones from LG, Samsung, HTC, and Dell, said Mr. Ballmer. Some will have a keyboard, he said that, while others are purely touchscreen.
Windows 7 phone has been in production for two years and is the culmination of a long effort by Microsoft to assert itself in the Smartphone market, which grew over the past few years.Smartphones now accounts for 23% of all mobile phones sold in United States, according to research firm Nielsen: Apple iPhone, Google's Android operating system and Research In Motion BlackBerry led in new sales, though behind Microsoft.
Previously Microsoft Mobile software is based on the design and interface of your Windows desktop. While these numbers showed some early promise growth slowed sharply when Apple introduced the iPhone in 2007.
Earlier this year, the company issued Keane series phones aimed at younger users with integrated social network.However, products sold poorly and withdrew from shops 48 days after their release.
Microsoft tried to distinguish devices Windows 7 phone from others, especially the iPhone, through features that allow users to customize the appearance of their phones.In his speech on Monday, Mr. Ballmer stressed that functions, including those that allow you to upgrade from social networking and messaging services appear automatically.We focus on how real people actually want to use their phones when they are on the road, "he says.
Microsoft also plans to enter new market applications for Windows 7 telephone, Company officials said in an interview after the press conference and collaborates with partner developers to create mobile applications for new devices for mobile application developers is one of several tasks: they've been struggling with trying to decide which platform to focus on core iPhone and Android operating systems.
Users can integrate new phones with a number of Microsoft products, including Zune music and video content, Bing search engine business products as Microsoft OneNote software and gaming platforms Xbox. some developers are planning to build games that can be played on Xbox 360 and Windows 7, Microsoft officials said.
AT&T phones will work with its U-verse TV service, allowing users to download TV shows on their devices, among other functions.
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