The associated press
New York--Microsoft Corp. will launch three new smart phones from AT&T Inc. ahead of the holiday shopping season new phones will work on a new mobile software to test whether Microsoft can catch up with rivals in the fast growing smart phone market.
T-Mobile plans to phone works with Windows Mobile 7 software for the holiday season.
New phones will go against the iPhone, and to increase the number of phones works at Google Inc. 's Android operating system.
Phones AT&T plans to launch will be manufactured BY HTC Corp., LG Electronics Inc., Samsung Electronics Co. First will go on sale on 8 November, with two more coming a few weeks later.
Phones can help compensate for the loss of its exclusive rights to sell hugely popular iPhone Apple Inc. AT&T. published reports say the iPhone is coming to Verizon Wireless early next year.
For Microsoft's new devices represent a step in the difficult struggle.
In the last quarter of the year software existing cell phone companies accounted for only 5% of worldwide Smartphone market.That compares with 41 per cent for Symbian Nokia Corp. 's, 18 per cent for research in Motion Blackberry phones LTD., 17 per cent to 14 per cent for Android and iPhone.
At an event in New York on Monday, Microsoft CEO Steve Ballmer said the company's new software will power "very different kind of phone, than clients are accustomed.
"We want you to get in, out and return to your life," he says.
IPhone and Android are popular in part because of tens of thousands of tiny application or applications, "made by external software developers But these developers may not wish to allocate resources to build programs for other smart phones until he gets traction with customers.
In the past, Microsoft narrowly focused on creating phone software, enabling wireless carriers and handset makers many freedom to adapt and adjust their products in the light of the success of the iPhone Microsoft has adjusted its strategy to maintain more control over the phones look and work.
IPhone led the generation of a smart phone with a tiny screenfuls square icons representing each program Microsoft tried to avoid tedious. icon copy, instead of relying more on clickable words and images generated by the contents, for example Weather program can display continuously updated snapshot of the weather conditions; photo or music library will be presented to the most recent snapshot or the cover of the album played on the device.
Windows 7 phone borrows its aesthetic of Zune media players and entertainment "hub" Zune phone is based on the same music on the iPhone is in the "iPod".
Many other Microsoft programs and services come built in to the new phone is a mobile version of Bing search engine, such as the "hub" and games that can be connected to Xbox Live, Microsoft's online gaming community.
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